Doctor of Philosophy (PhD) in Marketing

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    Duration
    3 Year Full Time
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    Course Type
    Doctoral Degree
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    Location
    On Campus
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    Level
    10
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    Credits
    360

About Course

The degree of Doctor of Philosophy is awarded by the University for research carried out under the supervision of at least two staff members. A PhD can also be presented as a PhD with Publication or a PhD with a Creative Practice Component. The research, which must be the candidate's own work, is written up as a thesis, and may include papers published or intended to be published. The thesis is required to present the case for the research, outline the research undertaken and the findings and conclusions of that research. There is no course work for this degree.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

Advertising account executive
Marketing/sales manager
Brand and campaign manager
Content marketing writer
Digital marketing specialist
Market researcher
Business development manager
Customer relationship manager
Start Date: The first day of any month from February to November

Eligibility Criteria

A bachelors with honours or masters degree with a research component of at least 30 points and have achieved at least Second Class Honours (First Division) or Distinction.

You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (with no less than 6.0 in any band); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; Waikato Pathways - successful completion of Level 8 with a B grade average in the Certificate of Attainment in Academic (CAAE) programme. Note: Application closing dates will be 31st January, 31st May and 30th September.

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