Graduate Certificate (GradCert) in Marketing

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    Duration
    6 Month Full Time
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    Course Type
    Graduate
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    Location
    On Campus
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    Level
    7
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    Credits
    60

About Course

Graduate certificates are intended to develop your knowledge and skills in a subject area that is different to your first degree's major. You may be eligible if you haven't studied for a degree before if you can demonstrate an interest in the subject area and a satisfactory academic ability. By choosing to study a graduate certificate you can quickly develop career competency in a single subject area.

The Graduate Certificate comprises a minimum of 60 points at 100 level or above, including 40 points at 300 level or above in the Graduate Certificate subjects, and including at least 40 points from one of the subjects.

Marketing

Marketing is all about satisfying customer needs and it'll open the doors to a huge range of careers from advertising and brand management through to strategic planning and product development.

Marketing is essential for attracting customers to purchase a company's products or services. It helps to create strong, unique brands that will stand out from their competitors in the crowded global marketplace.

Marketing is far more than just selling or advertising – ultimately, it is marketing that decides what products and services an organisation will offer, to which customers, at what price, using which channels.

You'll also have the opportunity to study specialist areas of marketing such as digital marketing, brand management, marketing research, consumer and buyer behaviour, services marketing, and business development and sales.

If you’re creative, insightful, interested in the latest social trends and technology, and you enjoy meeting new people, then marketing may be the subject for you.

Career opportunities

Advertising account executive
Marketing/sales manager
Brand and campaign manager
Content marketing writer
Digital marketing specialist
Market researcher
Business development manager
Customer relationship manager

Eligibility Criteria

A recognised bachelors degree.

You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; Waikato Pathways - successful completion of Level 8 with a B grade average in the Certificate of Attainment in Academic (CAAE) programme.

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