Graduate Certificate (GradCert) in Public Relations

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    Duration
    6 Month Full Time
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    Course Type
    Graduate
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    Location
    On Campus
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    Level
    7
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    Credits
    60

About Course

Graduate certificates are intended to develop your knowledge and skills in a subject area that is different to your first degree's major. You may be eligible if you haven't studied for a degree before if you can demonstrate an interest in the subject area and a satisfactory academic ability. By choosing to study a graduate certificate you can quickly develop career competency in a single subject area.

The Graduate Certificate comprises a minimum of 60 points at 100 level or above, including 40 points at 300 level or above in the Graduate Certificate subjects, and including at least 40 points from one of the subjects.

Public Relations

The world of public relations is fast-growing and exciting. Get the public relations skills you need to help an organisation build trusted relationships with its key stakeholders and enhance its public reputation.

If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in Public Relations may be right for you.

Public relations practitioners plan and implement communication campaigns to influence people’s attitudes and behaviour. They are effective networkers who work closely with journalists to manage media publicity, and act as a crucial link between an organisation and its publics, such as the community, customers and corporate shareholders.

Public Relations professionals are also involved with crisis and issues management, government relations, lobbying, events, sponsorship and fundraising, and employee relations.

Practical, hands-on learning

The assignments for this subject are highly practical. You’ll plan and deliver an innovative public relations campaign for a real client, take part in a mock media conference, build a website, use social media, create a range of advertisements, and write media releases for print, broadcast and online media. You'll also learn how to organise events, prepare corporate documents and deliver professional speeches.

Our students enjoy visits from a wide range of professional guest speakers in class, who will share their insights about what it's like working in the public relations industry.

If you choose to major in Public Relations for your degree, you'll take the exciting core papers Health Communication Campaigns, where you'll compete against other teams to develop a real-life campaign on behalf of a not-for-profit organisation. You'll then present your campaign results to a panel of experts to demonstrate your knowledge of effective public relations strategies.

Career opportunities

Public relations manager
Public relations account executive
Communications advisor
Internal communications manager
Media relations adviser
Event manager
Community relations manager
Sponsorship/fundraising manager
Press secretary

Eligibility Criteria

A recognised bachelors degree.

You also need to meet an English language entry requirement as follows: IELTS (Academic) score of 6.5 overall (no band less than 6.0); iBT (internet based) TOEFL - 90 with a score of 21 in writing; Pearson PTE Academic - Overall score of 58 and no PTE communicative skills score below 50; Waikato Pathways - successful completion of Level 8 with a B grade average in the Certificate of Attainment in Academic (CAAE) programme.

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